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Create Balanced Brows

Holding your brow brush vertically along your nose and let it extend up past your brow. This line is where your brow should start. Tweeze anything between this line and the other brow.
To find the perfect placement of the arch, angle your makeup brush on an angle under your nose and directly to the center of your pupil. (make sure the client is looking straight ahead) Where the makeup brush hits your brow is where your arch should be. This is where brows will differ. Some arches might be a sharp angle whereas others may be a softer curve.
To determine where the brow should end on the specific face you are working on, take your makeup brush and lay it under the base of the nose just like when finding the placement for the arch but this time place the side of the brush at the outer corner edge of the eye. Where the brush extends past the eye is where the eyebrow should end.